current events learning labs: ad jingle

ad_jingle

Experiential Learning Labs

Ad Jingle
Create a jingle for a brand!

In this workshop the participants can understand the entire process of music production by creating a jingle for a brand. This introduces them to not just the knowhow of producing tracks but will also give hands on practical application of music as a medium of communication.

Learning Objectives:

  1. Music Production
  2. Practical application of music as a mode of communication
  3. Concept driven lyrics
  4. Basic Music theory and composing.
  5. Creation of tracks and mixing them.

Program Activities

  • Evolution of jingles – Learn how jingles have evolved and transformed over the years
  • Brands and Marketing - Understand how brands use music to project a concept
  • Lyrics - Explore creating suitable lyrics for a product or an emotion
  • Music production - Know the theory of music, how to compose tunes and introduction and hands on of music software
  • Recording and Mixing – Compose the Jingle
  • Reflection – ‘Ripples-in-the-pond’ – a reflection session on internalizing what has been learnt, and present jingle

Pricing:

Contact Us for Pricing

Includes:

  •    Research and Activity Design
  •    Experienced Specialists and Trained Experientialists
  •    Experience Manual
  •    Editing and conversion software

Excludes:

  •    Personal stationary like pencils, pens, erasers, sharpener, colors (pencils or crayons), notebook, scale.

* Students are required to bring their own sound recording devices and personal computers for the lab

Program Details

Duration:

12 Modules to be scheduled as per requirement.

Where:

The program can be facilitated by experientialists from the institute at schools, housing complexes, summer centers etc.

When:

Scheduled as per need

Certificate:

Participants will receive a Certificate from Institute of Experiential Learning.

Age Group and Group Size:

10-15 years
Max 20 per batch

 

Program Availability on a first-come-first-served basis
Program subject to a min. group size of 12 and availablity of faculty