career pathfinder entrepreneurship

advertising

Career Pathfinder Labs

Advertising
Become a Creative Advertiser
Design your own print-Ad materials

Advertising, one of the most exciting careers in the industry is a combination of creativity and design. Designing print ads is a mix of creative writing, visually appealing illustrations & brand positioning.
During this Pathfinder learners understand the core principles of advertising. They create print-ad campaigns for a business in the Hospitality, Retail or Education Space. Learners conceptualize and design their ad-material and make real prototypes either by hand and digital printing.

Learning objectives:

   • Design Creativity and Innovation
   • Color Psychology and Art Illustrations
   • Creative content and campaign management
   • Social Media

Program Activities

  • Learning different verticals of Advertising
  • Advertising as an Industry
  • Exploring the journey of Print Advertising over the years
  • Design Theories and application of colors and illustrations in communication tools
  • Creative content creation
  • Brand Positioning
  • Basics of business aspects of print advertising
  • Optional: Sessions with a seasoned Print Advertiser and Graphic Illustrator and field visit to a Design Studio

Pricing:

Contact us for pricing

Includes:

  •    Research and Activity Design
  •    Experienced Specialists
  •    Trained Experientialists
  •    Basic Teaching aids

Excludes:

  •    Personal stationary like pencils, pens, erasers, sharpener, colors (pencils or crayons), notebook, scale
  •    Field Visit

Program Details

Tangible Outcome:

Digital / Print Ad..

Duration:

Week-long.

When:

Scheduled as per need

Certificate:

Participants will receive a Certificate from Institute of Experiential Learning.

Age Group and
Group Size:

12-18 years
min. 10 participants

 

Program Availability on a first-come-first-served basis
Program subject to a min. group size of 12 and availablity of faculty

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